Nefelie Pourgouridou is a London-based Social Media and Digital Creative with over six years of experience delivering high-impact strategies and content for brands across fashion, beauty, luxury property, hospitality, publishing, and wellness.
Born and raised in Limassol, Cyprus, she brings a distinct creative perspective shaped by her Mediterranean roots and her life in London. She works with global clients — offering a sharp, modern voice that resonates across markets and effortlessly aligns brands with the audiences they're meant to attract.
With a background in social media, digital marketing, creative direction, and content creation, she has a proven track record of turning ideas into visual narratives that connect, convert, and elevate brand presence.
Holding an MSc in Digital Marketing and a BA in Graphic Communications, she blends data-led insight with creative strategy — combining analytical thinking with design-led execution.
She intuitively understands Gen Z digital behaviour and knows how to build brands that speak their language without chasing every trend. At Gentleman’s Journal and Maddox Gallery, she successfully launched and scaled their TikTok channels — generating millions of likes, thousands of followers, and positioning both brands as digital leaders.
Her portfolio includes work with Knight Frank, Senturion Key, and HouseofDecant, where she led everything from paid campaigns and global launches to luxury brand storytelling.
In recent years, she’s carved out a niche in UGC and short-form video content, creating scroll-stopping assets for global names like FreeSoul, Mejuri, Aurate New York, Sand & Sky, and luxury hotels including The Corinthia. Her content blends authenticity with an elevated, editorial touch — designed to spark desire, build trust, and create momentum.
She’s also filmed celebrities like Theo James, and collaborated with artists including Will Martyr, and Jessica Brilli, bringing credibility, culture, and creativity to every project.
Beyond the screen, she’s a multidisciplinary creative — a painter, a musician, and a wellness enthusiast. Her passions outside of work aren’t just hobbies; they infuse her creative process with depth, clarity, and intention. She sees content as a form of energy — and her gift is creating stories that attract the right people, opportunities, and impact.
Always evolving and led by vision, she thrives on staying ahead of digital trends — using emerging tools and formats to build brands that don’t just look good, but feel aligned, and ready to grow.
Let’s collaborate and bring your dreams and visions to life!
To discuss new projects, or collaborations email: nefelielouiza@gmail.com